UPDATED JUNE 19: Press release below.
UPDATED JUNE 18: I interviewed the brewery today. Stand by for story.
The #beers being touted as America’s first #dealcoholized #THC–#infused #cannabis #IPA, #lager, #stout, #wheat and #blonde will start production July 9 in #SanDiego and go on sale mid-July in #Nevada, followed by #California in August. 2.5 mg THC per 11-ounce can. $5 per pop.
— Ed Murrieta (@edmurrieta) June 18, 2018
Press release is embargoed but Two Roots Brewing Company is already promoting non-alcoholic craft beers infused with THC.
BY ED MURRIETA
One of my sources in my recent Leafly hemp/cannabis beer report tipped me to this last month but I could not get the brewery to confirm it. Now the San Diego brewery is releasing the nation’s first non-alcoholic THC beer. It will be sold in California cannabis stores starting in July.
Two Roots is brewing a deal with Cresco Labs to brew dealcoholized THC-infused cannabis beers in the six medicinal states it operates in.
Two Roots, the worlds first “CannaCrafted” beer
Southern California Born
Cannabiniers Expands Portfolio with THC & CBD infused Craft Beers, Cold Brew Iced Teas, and Cold Brew Iced Coffees
Leading US Company Enhances Product Offerings, Further Normalizing the Consumption of Cannabis
SAN DIEGO, Calif. (June 19, 2018) – Cannabiniers, a foodservice, technology & brand management company, that is revolutionizing the cannabis industry with patented, safe and natural flower-based extraction technology, has announced the expansion of its alternative beverage portfolio. Two Roots Brewing Co, the world’s first line of CannaCrafted non-alcoholic THC and CBD infused craft beer, and Just Society, a line of THC and CBD infused cold brewed iced coffees and teas, both join the company’s cannabis infused beverage collection.
“The popularity of craft beer and coffee has grown across all demographics, tea is the second most consumed beverage in the world, 2nd only to water. We’re excited by the potential for Two Roots Brewing to be the first to market, offering products infused with THC & CBD, with the ultimate goal of normalizing the consumption of cannabis-infused products, especially given the recent announcements of potential development from the former Blue Moon founders and Constellation Brands, as well as its investment in Canopy Growth.” said Timothy Walters, president of Cannabiniers. “Beer, coffee and tea hold such a widely accepted and even celebrated place in society, so we are thrilled to offer a line of beverages to fit anyone’s preferred beverage choice within the rapidly expanding cannabis market that have been responsibly formulated to emulate the effects of alcohol, micro-infused, onset within 5 – 10 minutes and dissipation in less than two hours.” “What Does It Take To Be A Pioneer”
Crafted by expert brewers and artisans, Cannabiniers has sourced the first of its manufacture and design technology to enter the United States, to create Two Roots Brewing Co the only line of craft beer in the United States using state of the art technology for de-alcoholizing beer. Brewed in California and infused with THC and CBD in Nevada and California, Two Roots initial product offering consists of five flavors including Lager, Stout, New West IPA, Blonde Ale, and Wheat; with a “Tribute” style beer that tastes like cannabis to immediately follow.
“After two years of research and development, we are thrilled to see our creations on product shelves in July. Our portfolio is continuing to expand and we are proud to be providing the highest quality products made in the USA and changing the perception of consuming cannabis and the entire industry,” said Director of Product Development, Kevin Love of Cannabiniers. “We are committed to offering products that consumers are demanding and we are proud of both lines being released.”
Just last year, Cannabiniers launched the world’s first line of cannabis infused coffee, tea and cocoa delivered through a patented, 100 percent compostable flower-based single-brew pod, BrewBudz. Based on consumer trends and feedback from customers, Just Society is the next evolution with flavors of iced teas including: Lemon, Mango, Mint, Raspberry, and Honey; and iced coffees including: Original, Café Mocha, Salted Caramel, and French Vanilla.
This announcement coincides with Cannabiniers Series B capital raise of their multistate rollout of both Just Society and Two Roots covering a twelve state product release.
For more information about Two Roots, Just Society and other products developed by Cannabiniers, please visit: www.cannabiniers.com.
In re: cannabis and beer, cannabis marketers may learn something from women craft brewers’ tales of sexist beer marketing in my previously unpublished report from the 2007 Craft Brewers Conference in Austin, Texas.