Friendly Farms Powers Sherbinski’s ‘Product of the Future’
Artisanal cannabis extractor’s latest live-resin collaborations with famed Gelato breeder drop in April
BY ED MURRIETA
SACRAMENTO, March 1, 2019 — Friendly Farms, Sacramento’s leading artisanal cannabis extractor, once again is collaborating with famed San Francisco cannabis breeder Mario “Mr. Sherbinski” Guzman on live-resin extracts that capture flavors and aromas of designer strains in premium whole-plant vape oils.
Sherbinski calls Friendly Farms’ True Full-Spectrum extracts “a product of the future” that preserves flavorful, aromatic terpenes at their peak and provides maximum entourage effects.
“Essentially you’re taking the plant and harvesting it, freezing it and extracting it,” said Sherbinski, whose wildly popular Gelato strain has been name-checked in 200 hip-hop songs. “To me it’s really a product of the future.”
Friendly Farms’ latest collaboration with Sherbinski include Sherbidden, Sherbinski’s cross between his own Sunset Sherbert and Forbidden Fruit. Collaboration strains with Sherbinski’s Gelato lineage include Bacio, Gello and Mochi. Plants were grown from Sherbinski’s genetics at Sherbinski’s cultivation sites.
Packaged in Sherbinskis’ brand distinctive orange box co-branded with Friendly Farms powered-by logo, Friendly Farms’ Sherbinski collaborations will be available in half-gram vape oil cartridges at state-licensed cannabis stores and delivery services in Sacramento, the San Francisco Bay Area and Los Angeles.
“If you like my flowers, Friendly Farms’ vape oils give you the same effects you’re used to,” Sherbinski said. “Now you can enjoy them in different options.”
An Indica-dominant hybrid born of Sherbinski’s Sunset Sherbert and the Cookie Fam’s Thin Mint Girl Scout Cookies strains, Gelato is prized by connoisseurs for dessert-like flavors and aromas, and potency. Cannabis industry authority Leafly.com named Gelato its strain of the year for 2018.
“Friendly Farms is bringing Sherbinski to the California market big-time,” said Chaz Smith, Friendly Farms’ innovation officer. “Sherbinski’s flowers are highly sought-after and sell out quickly in stores. Friendly Farms is dropping 16,000 live-resin vape oil cartridges loaded with Sherbinski’s Gelato genetics.”
This is Friendly Farms’ second collaboration with Sherbinski, who recently announced a marketing partnership with Barneys of New York, the high-end lifestyles retailer that’s opening a haute headshop in its Beverly Hills store this month.
“You don’t have to shop at Barneys of New York in Beverly Hills to enjoy the same high-quality designer cannabis the Sherbinskis brand is famous for,” said Darrin Gatto, Friendly Farms’ CEO. “We’re thrilled to once again hook up with a world-famous designer cannabis breeder and bring Sherbinski’s live-resin extracts to California consumers.”
About Friendly Farms
Friendly Farms is award-winning artisanal producer of live-resin cannabis extracts that capture full flavors, aromas and effects of designer strains in whole-plant vape oils and dab sauces. Friendly Farms currently collaborates with designer cultivator Connected Cannabis and previously powered Alien Labs’ extracts. Find Friendly Farms True Full-Spectrum live-resin vape oils and dab sauces on Weedmaps. Follow FriendlyFarmsCA on Instagram.
Sherbinskis is a premium cannabis lifestyles brand founded by Mario “Mr. Sherbinski” Guzman, renowned cannabis breeder who created world-famous genetics Sunset Sherbert and Gelato.