Category: Media

Clearing Air (and Mellowing Your Head) in re: ‘A Spike Lee Joint’

BY ED MURRIETA

Google the phrase “A Spike Lee Joint.”

Lest you’re thinking the New York filmmaker doobied the right thing and branded his own line of joints, baby, please, baby, please, baby, baby, baby, please remember that “A Spike Lee Joint” is the brand Spike Lee slaps on all his films, including his latest, “BlacKKKlansman,” a story so soberingly provocative and racially enraged you’ll want to a smoke a mellow indica before, during and after watching this joint.

 

 

Regardless of Spike Lee films’ limited cannabis themes and content in films set in the pre-legalization cannabis era, some of you may think A Spike Lee Joint is a cinematic spleef. Pipe dream anew  then — please baby, please, baby, please, baby, baby, baby, please pipe dream anew —  now that New York legalization looms.

Pot Appetit’s Next Incarnation?

What do you like best?
What do you want more of?

what-would-julia-say

BY ED MURRIETA

Well?

My original vision was to create the features section of pot.

Media Flashback: First Cannabis TV Ad

BY ED MURRIETA

We’re coming up on the 8-year anniversary of the broadcast of the first medicinal cannabis television advertisement, which aired on Sacramento’s Fox 40 on Aug. 30, 2010.

Continue reading

Public-Service Media Note: Correct Language About CBD’s Federal Scheduling

Important language distinctions noted. Press release distributed as public service to the media and readers.

Continue reading

Marketing Content Creation

Ed Murrieta provides native content and content marketing solutions for cannabis companies and brands.

joaquin-murrieta-gold-rush-blends

BY ED MURRIETA

This an example of the marketing content creation I can do for cannabis businesses and brands. The Joaquin Murrieta brand above is my concept brand. The content below — a travelogue story and map stalking early California’s most notorious legend — fits the brand. Imagine smoking Joaquin Murrieta joints at the historical sites and beautiful open spaces related to Joaquin Murrieta’s legend. There’s already wine, beer, tequila and a cocktail in Joaquin Murrieta’s honor.

Continue reading

To Make Dank Beer, Brewers Forced to Get Creative

My latest for Leafly.

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

National Music Promoters Want a Slice of the Cannabis Pie

Read it by me on Leafly.com

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Dollar Dabs & Penny Pre-Rolls Fire Up the Sacramento Cannabis Cup

Read it by me on Leafly.com

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Onsite Sales Bring Cannabis — and Scrutiny — Back to Cannabis Cup

Read it by me on Leafly.com

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Permit Denial Leaves 420 Cannabis Cup Dry, Not High

My latest on Leafly.com.

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

An Oral History of Cheech and Chong’s Up In Smoke

By me on Leafly.com.

Gringo: No Stoner Adventure. Just Potsploitation. Am I Right?

BY ED MURRIETA

“Gringo” — the movie purportedly about a pot pill, not the movie about spyware-killer John McAfee — opens Friday. If I retained enough community college film-appreciation learning, I’m figuring by the trailer and the commercial that’s been running on CNN for the past two weeks that the movie’s about:

  • Middle-class people audiences can’t believe are in the pot business.
  • Racist assumptions that although pot pills could be illegal to manufacture in America, it’s OK to  make them in Mexico because Mexico.
  • The black guy is always expendable in movies.
  • Can you believe Charlize Theron uses pot?

I’m hoping to catch a Saturday matinee.

Feel free to spoil.

Up In Smoke 1978 Movie Review: L.A. Times Wasn’t Amused

BY ED MURRIETA

Up In Smoke, Cheech and Chong’s cinematic 1978 stoner classic, marks its 40th anniversary this year. Here’s how the Los Angeles Times reviewed the movie upon its release.

the_los_angeles_times_fri__sep_29__1978_

Pot Appetit’s Wayback Pages: ‘Features Section of Pot’ 2010 Prototype

Screenshot of 2010 Pot Appetit Prototype via Wayback Machine.

Screenshot of 2010 Pot Appetit Prototype via Wayback Machine.

BY ED MURRIETA

When I left food journalism to cover cannabis, my original vision was to create the features section of cannabis, covering the topic the way I’d covered food, beer, wine, technology, travel and other consumer, culture and lifestyles topics for mainstream newspapers, magazines and online publications.

Here, via the Wayback Machine, is the original prototype for Pot Appetit, built in 2010 on the content management system of South Sound Eats, the food community I launched and edited after leaving my daily newspaper food writing gig at McClatchy’s Tacoma News Tribune.

California Traffic Safety Agency Pulls Ad Depicting Responsible Cannabis Users

California TV ad steered sober on stoned driving. Now it’s been yanked off the air and removed from YouTube.

BY ED MURRIETA

SACRAMENTO — A federally funded California agency that produced a public-service advertisement depicting cannabis users as responsible people who chose not to drive under the influence of the Golden State’s newest legal intoxicant has pulled the daring commercial from television and YouTube.

California’s Office of Traffic Safety, which solicits and distributes funds from the federal National Highway Traffic Safety Administration, released the anti-pot-driving PSA in the last week of December. The 30-second spot ran for about a week on local and cable TV stations and was posted with other anti-drugged driving PSAs on the OTS’s YouTube channel.

On Friday, the PSA stopped airing on television; OTS removed the video from YouTube. Both occurred one day after United States Attorney General Jeff Sessions rescinded guidelines recommending the Department of Justice not interfere with states’ cannabis laws.

Sacramento TV station Fox40 has the video here.

Continue reading

Dispel Your Pipe Dreams of Pot Parties a la Post-Prohibition Beer Busts


 

BY ED MURRIETA

Despite modern cannabis advertising in the back pages of alt-weekly newspapers, cannabis legalization will not be celebrated like the end of alcohol Prohibition was toasted.

Newspaper advertisements and photographs  culled from the morgues of the Sacramento Union and the Sacramento Bee show Sacramento celebrated the repeal of alcohol Prohibition in April 1933 — with ample amounts of beer and food in bars, restaurants, hotels and drug stores steps away from the state Capitol.

All the normals in Sacramento — the Midwest capital of the West Coast — would sprint to the nearest dog-friendly craft beer garage with their hair on fire if anything like this happened with pot.

This Is Your Reasonable PSA Video About Drugs

STORY UPDATE HERE

California TV ad steers sober on stoned driving.

BY ED MURRIETA

This public-service advertisement from California’s Office of Traffic Safety has been in heavy rotation on my cable TV channels this week. I’m trying to track down production and agency information for a story about public-service advertising in the age of legal cannabis.  Are we done with fried eggs and brain-damage claims? Ready for reasonable and responsible messages on TV?

© 2018

Theme by Anders NorenUp ↑