Category: Media

Marketing Content Creation

Ed Murrieta provides native content and content marketing solutions for cannabis companies and brands.

joaquin-murrieta-gold-rush-blends

BY ED MURRIETA

This an example of the marketing content creation I can do for cannabis businesses and brands. The Joaquin Murrieta brand above is my concept brand. The content below — a travelogue story and map stalking early California’s most notorious legend — fits the brand. Imagine smoking Joaquin Murrieta joints at the historical sites and beautiful open spaces related to Joaquin Murrieta’s legend. There’s already wine, beer, tequila and a cocktail in Joaquin Murrieta’s honor.

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To Make Dank Beer, Brewers Forced to Get Creative

My latest for Leafly.

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

National Music Promoters Want a Slice of the Cannabis Pie

By me on Leafly.com

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Dollar Dabs & Penny Pre-Rolls Fire Up the Sacramento Cannabis Cup

By me on Leafly.com

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Onsite Sales Bring Cannabis — and Scrutiny — Back to Cannabis Cup

By me on Leafly.com

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Permit Denial Leaves 420 Cannabis Cup Dry, Not High

My latest on Leafly.com.

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

Cultivate Your Ultimate Las Vegas Cannabis Weekend

By me on the San Francisco Chronicle’s GreenState.com.

Read all of my cannabis news, culture and lifestyles journalism reports for Leafly.com, the San Francisco Chronicle, GreenState.com and other leading cannabis publications.

An Oral History of Cheech and Chong’s Up In Smoke

By me on Leafly.com.

Gringo: No Stoner Adventure. Just Potsploitation. Am I Right?

BY ED MURRIETA

“Gringo” — the movie purportedly about a pot pill, not the movie about spyware-killer John McAfee — opens Friday. If I retained enough community college film-appreciation learning, I’m figuring by the trailer and the commercial that’s been running on CNN for the past two weeks that the movie’s about:

  • Middle-class people audiences can’t believe are in the pot business.
  • Racist assumptions that although pot pills could be illegal to manufacture in America, it’s OK to  make them in Mexico because Mexico.
  • The black guy is always expendable in movies.
  • Can you believe Charlize Theron uses pot?

I’m hoping to catch a Saturday matinee.

Feel free to spoil.

Up In Smoke 1978 Movie Review: L.A. Times Wasn’t Amused

BY ED MURRIETA

Up In Smoke, Cheech and Chong’s cinematic 1978 stoner classic, marks its 40th anniversary this year. Here’s how the Los Angeles Times reviewed the movie upon its release.

the_los_angeles_times_fri__sep_29__1978_

Pot Appetit’s Wayback Pages: ‘Features Section of Pot’ 2010 Prototype

Screenshot of 2010 Pot Appetit Prototype via Wayback Machine.

Screenshot of 2010 Pot Appetit Prototype via Wayback Machine.

BY ED MURRIETA

When I left food journalism to cover cannabis, my original vision was to create the features section of cannabis, covering the topic the way I’d covered food, beer, wine, technology, travel and other consumer, culture and lifestyles topics for mainstream newspapers, magazines and online publications.

Here, via the Wayback Machine, is the original prototype for Pot Appetit, built in 2010 on the content management system of South Sound Eats, the food community I launched and edited after leaving my daily newspaper food writing gig at McClatchy’s Tacoma News Tribune.

Dispel Your Pipe Dreams of Pot Parties a la Post-Prohibition Beer Busts


 

BY ED MURRIETA

Despite modern cannabis advertising in the back pages of alt-weekly newspapers, cannabis legalization will not be celebrated like the end of alcohol Prohibition was toasted.

Newspaper advertisements and photographs  culled from the morgues of the Sacramento Union and the Sacramento Bee show Sacramento celebrated the repeal of alcohol Prohibition in April 1933 — with ample amounts of beer and food in bars, restaurants, hotels and drug stores steps away from the state Capitol.

All the normals in Sacramento — the Midwest capital of the West Coast — would sprint to the nearest dog-friendly craft beer garage with their hair on fire if anything like this happened with pot.

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