Mainstreaming cannabis journalism one toke at a time.

Established 2010. Older content available via’s Wayback Machine.

Created, produced and edited by Ed Murrieta, a veteran lifestyles journalist and multimedia producer whose work has been published in The San Francisco Chronicle, Leafly, The Santa Rosa Press Democrat/Emerald Report, The Cannabist, Smell the Truth,, McClatchy Newspapers, the Sacramento Business Journal, and broadcast on The Splendid Table. As a consultant to the Sacramento Convention & Visitors Bureau, he produced multimedia food reviews and interactive maps promoting SCVB’s inaugural Farm-to-Fork Capital of America campaign. For the Tacoma Symphony Orchestra, he produced Honor Thy Farmer, a black-tie fundraising dinner pairing local farmers and chefs.
A graduate of the California Culinary Academy, his cannabis edibles recipes appear in The Official High Times Cannabis Cookbook.