Media veteran Ed Murrieta  — contact him: edmurrieta@gmail.com — founded Pot Appetit in 2010 as a cannabis lifestyles content studio. Much like his career — paperboy, sportswriter, features writer, food writer, editor, producer and consultant — and the cannabis industry itself, Pot Appetit has evolved and matured.

Today, Pot Appetit works with cannabis companies, restaurants and other lifestyles businesses to create and market promotions, pop-ups and events that spur community, drive sales and capitalize on legal cannabis.

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Prior to founding Pot Appetit, Ed worked as a reporter, editor and producer for the Sacramento Bee, the Tacoma News Tribune, Wired.com, and GraceCom: The Media Ministry of Grace Cathedral San Francisco. 

Ed grew up working in his parents’ restaurants and worked in food-service marketing and operations at Stanford University after graduating from the California Culinary Academy.

Ed helped market Sacramento’s first Farm-to-Fork Festival and produced a black-tie fundraiser for the Tacoma Symphony Orchestra. While in Tacoma, he produced wine-and-food tastings and pairings on restaurants and private homes.

Most recently, he’s covered cannabis culture, events, food and travel for the San Francisco Chronicle and Leafly.com.