Month: June 2018

CRUISING FOR CANNABIS

West Coast Boasts a Dozen Pot Ports of Call

High-end boutiques, pot-paired dinners, wine-and-weed and bud-and-beer pairings, CBD massages, CBD hotel mini-bars, decadent lounges and smoking excursions await cruise-ship travelers from Alaska to the Mexican border.

BY ED MURRIETA

Cruise-ship travelers are disembarking to legal cannabis on the West Coast of the United States and soon in Canada.

Major cruise lines docking in Juneau, Seattle, San Francisco, Los Angeles, Long Beach and San Diego today are just gangways away from legal ganja.

On Oct. 17, when legalization begin in Canada, Vancouver, BC, will become the West Coast’s 10th significant pot port and one of the rare places in all legal lands where tourists can smoke in cafes.

When Massachusetts’ recreational cannabis stores go online sometime this summer, there’ll be an international East Coast pot port enclave extending from Boston to Quebec City, Canada.

Today, you can pull into ports on many major cruise lines working the Pacific Ocean today and immerse yourself in the best cannabis stores, the best cannabis lounges, the best cannabis dinners and the best cannabis activities in legal cannabis states.

Depending on how long you’re in port — some cruises pull in for several hours, some for a day or two — you can book tours or DIY your own excursions.

But just don’t carry or use cannabis on board cruise ships. Here’s the bottom line from one major cruise line servicing North America’s Pacific Ocean coast:

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Public Service Post: Consume Responsibly

Ed’s note: This is a prototype of Public Service Content on a California cannabis politics blog  I produced in 2015.

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Public Service Post: Consume Responsibly

Ed’s note: This is a prototype of Public Service Content on a California cannabis politics blog  I produced in 2015.

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Public-Service Media Note: Correct Language About CBD’s Federal Scheduling

Important language distinctions noted. Press release distributed as public service to the media and readers.

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Chalice Has No Shot at Victorville Event OK

Cannabis festival organizers can make their case to city council but there’s no way Chalice will get local jurisdiction approval.

By ED MURRIETA

Regarding Chalice Festival’s attempt to stage a recreational cannabis event at the San Bernardino County Fairgrounds in Victorville, Calif., next month and its chance to make its case to the City Council next week, here’s a note from the city public information officer, who makes it sound like Chalice is being placated prior to the ultimate truth sinking in.

TONIGHT

victorvillecapture2

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San Diego Brewery Set to Release First Cannabis Beers in Nevada

UPDATED JUNE 19: Press release below.
UPDATED JUNE 18: I interviewed the brewery today. Stand by for story.


two-roots-lifestyle

Press release is embargoed but Two Roots Brewing Company is already promoting non-alcoholic craft beers infused with THC.

BY ED MURRIETA

One of my sources in my recent Leafly hemp/cannabis beer report tipped me to this last month but I could not get the brewery to confirm it. Now the San Diego brewery is releasing the nation’s first non-alcoholic THC beer. It will be sold in California cannabis stores starting in July.

Two Roots is brewing a deal with Cresco Labs to brew dealcoholized THC-infused cannabis beers in the six medicinal states it operates in.

San Diego’s Two Roots Brewing Company now promotes its “CannaCrafted” cannabis beer on its website:

Two Roots, the worlds first “CannaCrafted” beer

Good-for-You

High-Quality

Cannabis Infused

Non-Alcoholic

Craft Beer

Southern California Born


Cannabiniers Expands Portfolio with THC & CBD infused Craft Beers, Cold Brew Iced Teas, and Cold Brew Iced Coffees

Leading US Company Enhances Product Offerings, Further Normalizing the Consumption of Cannabis

SAN DIEGO, Calif. (June 19, 2018) – Cannabiniers, a foodservice, technology & brand management company, that is revolutionizing the cannabis industry with patented, safe and natural flower-based extraction technology, has announced the expansion of its alternative beverage portfolio. Two Roots Brewing Co, the world’s first line of CannaCrafted non-alcoholic THC and CBD infused craft beer, and Just Society, a line of THC and CBD infused cold brewed iced coffees and teas, both join the company’s cannabis infused beverage collection.

“The popularity of craft beer and coffee has grown across all demographics, tea is the second most consumed beverage in the world, 2nd only to water. We’re excited by the potential for Two Roots Brewing to be the first to market, offering products infused with THC & CBD, with the ultimate goal of normalizing the consumption of cannabis-infused products, especially given the recent announcements of potential development from the former Blue Moon founders and Constellation Brands, as well as its investment in Canopy Growth.” said Timothy Walters, president of Cannabiniers. “Beer, coffee and tea hold such a widely accepted and even celebrated place in society, so we are thrilled to offer a line of beverages to fit anyone’s preferred beverage choice within the rapidly expanding cannabis market that have been responsibly formulated to emulate the effects of alcohol, micro-infused, onset within 5 – 10 minutes and dissipation in less than two hours.” “What Does It Take To Be A Pioneer”

Crafted by expert brewers and artisans, Cannabiniers has sourced the first of its manufacture and design technology to enter the United States, to create Two Roots Brewing Co the only line of craft beer in the United States using state of the art technology for de-alcoholizing beer. Brewed in California and infused with THC and CBD in Nevada and California, Two Roots initial product offering consists of five flavors including Lager, Stout, New West IPA, Blonde Ale, and Wheat; with a “Tribute” style beer that tastes like cannabis to immediately follow.

“After two years of research and development, we are thrilled to see our creations on product shelves in July. Our portfolio is continuing to expand and we are proud to be providing the highest quality products made in the USA and changing the perception of consuming cannabis and the entire industry,” said Director of Product Development, Kevin Love of Cannabiniers. “We are committed to offering products that consumers are demanding and we are proud of both lines being released.”

Just last year, Cannabiniers launched the world’s first line of cannabis infused coffee, tea and cocoa delivered through a patented, 100 percent compostable flower-based single-brew pod, BrewBudz. Based on consumer trends and feedback from customers, Just Society is the next evolution with flavors of iced teas including: Lemon, Mango, Mint, Raspberry, and Honey; and iced coffees including: Original, Café Mocha, Salted Caramel, and French Vanilla.

This announcement coincides with Cannabiniers Series B capital raise of their multistate rollout of both Just Society and Two Roots covering a twelve state product release.

For more information about Two Roots, Just Society and other products developed by Cannabiniers, please visit: www.cannabiniers.com.

RELATED
In re: cannabis and beer, cannabis marketers may learn something from women craft brewers’ tales of sexist beer marketing in my previously unpublished report from the 2007 Craft Brewers Conference in Austin, Texas.

Eve of Cannabis Destruction: Here’s How Pot Will Be Destroyed in July

BY ED MURRIETA

Any cannabis flowers and manufactured products  — edibles, concentrates, tinctures, beverages, transdermal patches and suppositories — that have not been lab-tested cannot be sold in California cannabis stores as of July 1 under state law that mandates such products must be destroyed.

Don’t expect to attend any pot bonfires.

Here’s how destruction must happen, per the state Bureau of Cannabis Control’s Cannabis Waste Management regs:

A licensee may not sell cannabis waste. (b) Licensees shall comply with all applicable waste management laws including, but not limited to, Division 30 of the Public Resources Code. (c) A licensee shall dispose of cannabis waste in a secured waste receptacle or in a secured area on the licensed premises.

For the purposes of this section, “secure waste receptacle” or “secured area” means that physical access to the receptacle or area is restricted to the licensee and its employees and the local agency, or waste hauler franchised or contracted by a local agency.

Public access to the designated receptacle or area is prohibited. (d) If a licensee is composting cannabis waste on the licensed premises, a licensee shall do so in compliance with title 14, California Code of Regulations, chapter 3.1 (commencing with Section 17850).

(e) If a local agency, or waste hauler permitted by a local agency, is being used to collect and process cannabis waste, a licensee shall do all the following:

(1) Provide the Bureau with the following information for the local agency, or waste hauler franchised or contracted by a local agency, who will collect and process the licensee’s cannabis waste; (A) Name of local agency providing waste hauling services, if applicable; (B) Company name of the local agency franchised or contracted or permitted waste hauler, if applicable; (C) Company business address; and (D) Name of the primary contact person at the company and contact person’s phone number.

(2) Obtain documentation from the entity hauling the waste that indicates the date and time of each collection of cannabis waste at the licensed premises; and (3) Obtain a copy of the certified weight ticket or other documentation prepared by the entity hauling the waste confirming receipt of the cannabis waste at one, or more, of the following solid waste facilities: (A) A manned, fully permitted solid waste landfill or transformation facility; (B) A manned, fully permitted composting facility or manned composting operation; (C) A manned, fully permitted in-vessel digestion facility or manned in-vessel digestion operation; (D) A manned, fully permitted transfer/processing facility or manned transfer/processing operation; or (E) A manned, fully permitted chip and grind operation.

(f) If a licensee is self-hauling cannabis waste to one, or more, of the solid waste facilities in subsection (e)(3) of this section, a licensee shall obtain for each delivery of cannabis waste by the licensee a copy of a certified weight ticket or receipt documenting delivery from the solid waste facility. Only the licensee or its employees may transport self-hauled cannabis waste.

Elite Regulators and Entrepreneurs Will Meet in Mendocino Retreat

California cannabis regulators, entrepreneurs and activists will gather for Meadowlands2018 in the redwoods next week. 

BY ED MURRIETA

California’s top cannabis regulators will join some of Northern California’s top cannabis entrepreneurs and activists in the cannabis-friendly Mendocino County redwoods June 15-17 to network and discuss the state of the industry.

Sponsored by San Francisco cannabis technology company Meadow, the exclusive, all-inclusive Meadowlands 2018 gathering will feature gourmet catered  cuisine and open cannabis consumption. It will be held at Camp Navarro, a rustic retreat offering cabin, tepee and tent camping, plus yoga, meditation and climbing near both the Navarro River and the Pacific Ocean.

Regulators scheduled to appear include include California cannabis czar Lori Ajax, San Francisco cannabis czar Nicole Elliott , Sacramento cannabis czar Joe Devlin and Los Angeles cannabis czar Cat Packer. Other speakers include leading Northern California entrepreneurs and activists and legendary hashmaker Frenchy Cannoli.

The weekend includes Friday night’s non-infused dinner prepared by cannabis chef Coreen Carrollof The Cannaisseur Series. Saturday’s agenda includes speaker sessions, lunch and lawn games, fireside chats, BBQ dinner and entertainment.  Wake and Bake Brunch wraps up the weekend on Sunday.

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Scent of Craft Brewers: Beer Marketing Lessons to Cannabis Marketers

What do women craft brewers want? Flavor, variety, class and less skin.

Ed’s Note: Written in May 2007. Not published anywhere but my dormant food portfolio and now here.

BY ED MURRIETA

AUSTIN, Texas — Never mind Miller, Bud and Coors’ foam-soaked fantasies. Jenny Talley is a craft brewer who doesn’t squirm when sex sells suds.

“We have a sexy girl on the bottle,” said Talley, a 38-year-old blonde from Utah, who bears an outdoorsy dream-girl resemblence to the midriff-revealing Provo Girl on the label of her award-winning pilsner.

Though decidedly G-rated like the Provo Girl, (Talley brews 4 percent ABV in Utah, after all), Talley is pictured on Squatter’s Pub’s Web site with two gold medals she won at Great American Beer Festivals; the awards plunge down the T-shirt that clings to her taught torso.

“The Great American Beer Festival was founded on scantily dressed women trying to get you to vote for someone’s beer,” Talley said. “If a woman wants to use her body to sell beer, she has every right. If it works and it sells beer, I’m OK with it.”

Natalie Cilurzo, general manager of Russian River Brewing Company in Santa Rosa, isn’t OK with it. Aside from free-flowing beverages and the occasional kilt, the Craft Brewers Conference was a buttoned-up affair. (“We like it classier,” Cilurzo said.) One vendor’s scantily clad model stood out at the trade show.

“I was very uncomfortable for her because that’s not what we’re about,” Cilurzo said. “She’s not going to help that guy sell more tanks. I don’t want to do business with him because I don’t like his marketing. Can you believe this guy?”

The comley model stirred Cilurzo’s incredulity kettle. She recalled a radio advertisement for a Sonoma County beer festival that she and her brewmaster husband, Vinnie, sponsored in March.

“I told Vinnie: I’m offended by this commercial,” she said. “The whole commercial was just about people being totally disgusting and drunk. And then the guys says, ‘Hey, babe, you bring the beer, I’ll bring the condoms.’ Vinnie said, ‘We’re pulling out.’”

As interviews with a dozen women brewers and brewery executives at the Craft Brewers Conference here in April revealed, figuring out what women want — both in beers and their marketing — is obvious and impossible.

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Marketing Content Creation

Ed Murrieta provides native content and content marketing solutions for cannabis companies and brands.

joaquin-murrieta-gold-rush-blends

BY ED MURRIETA

This an example of the marketing content creation I can do for cannabis businesses and brands. The Joaquin Murrieta brand above is my concept brand. The content below — a travelogue story and map stalking early California’s most notorious legend — fits the brand. Imagine smoking Joaquin Murrieta joints at the historical sites and beautiful open spaces related to Joaquin Murrieta’s legend. There’s already wine, beer, tequila and a cocktail in Joaquin Murrieta’s honor.

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