BY ED MURRIETA
Blame culture change, technology, availability of good cannabis and the rise of responsible use. Here are some old-school pot practices not in practice any more.
Ed’s Note: Ed Murrrieta is an experienced, versatile journalist who needs full-time work. Read him. Hire him.
BY ED MURRIETA
On sale in Colorado and California, the nation’s two leading adult-use recreational cannabis markets, Toast’s ultra-premium, low-potency joints are dosed to mirror the equivalent potencies of bar-measured cocktails. One joint, containing a proprietary blend of strains measuring 10 percent THC and 2:1 CBD:THC, is billed as being as intoxicating as one alcoholic drink.
Meanwhile, the Colorado brewer who created micro-to-macro Blue Moon ale announced a line of non-alcoholic craft beer containing THC and dosed at easy-to-understand alcohol-to-cannabis intoxicant-equivalence measures — lower-potency light beer labeled with one marijuana leaf, medium-potency amber beer labeled with two marijuana leafs and higher-potency dark beer labeled with three marijuana leafs.
Both Toast and Ceria are positioning their products to be consumed responsibly and enjoyed comfortably in social settings — marketing to mainstream, upscale consumers who understand alcohol but are clueless, and possibly even concerned, about pot.
As the adage goes, “So goes California, so goes America.” The Golden State’s primary election is June 5. The general election is Nov. 6. Here’s a look at major California candidates in state and national races and where they stand on cannabis.
BY ED MURRIETA
The Hemperor, New Belgium Brewing Company’s new IPA, is not the first beer brewed with hemp seeds.
Nor is it the first beer to celebrate the botanical, olfactory and gustatory similarities between hops and cannabis.
It is, however, the first hemp-infused India pale ale — an HIPA — to be distributed across the United States.
And The Hemperor, released in early April by the Colorado brewery best known for the Fat Tire brand, is certainly the first adult beverage in the legal cannabis era that’s been engineered in a laboratory to mimic the aromas and flavors of cannabis while containing no trace of the plant’s psychoactive cannabinoids.
Prohibited by the federal government from brewing with hemp flowers that would impart aromas and flavors mirrored in hops along with non-psychoactive cannabinoids like therapeutic CBD, New Belgium brews The Hemperor with hemp hearts, the meat of shelled hemp seeds, which imbue a mild, hazy nuttiness but no intoxicating effects of cannabis, hemp’s botanical sister and hops’ botanical cousin.
To mimic cannabis terpenes, New Belgium draws on other natural ingredients. In The Hemperor’s herbaceous case, natural cannabis aroma and flavor means those attributes were engineered in a laboratory to parrot pot’s polymorphic punches to noses and mouths using extracts from natural aromatics like citrus peel, grapefruit and pine sap.
The Hemperor is on tap in 49 states (Kansas bans hemp products) and will be released in six-pack bottles in late May.
I paid $4 for a 5-ounce pour of The Hemperor at Capitol Hop Shop in Sacramento on Friday, 4/20.
The Hemperor announced itself as the bartender set the rosette glass in front of me — a waft of familiar cannabis that caught my nose and whipped my neck side to side to pick up the aroma’s source. Continue reading