Month: January 2017

7 from ’67: 50 Years Ago in Pot

BY ED MURRIETA

Two weeks after President Lyndon Johnson told Life Magazine that marijuana use was a problem in the U.S. Coast Guard, Newsweek followed with its July 24, 1967 report on America’s pot problem. By summer 1967, pot was blossoming in its pubescent prime, reflected increasingly, if not downright presciently, in magazines, music, literature and television. Here are seven media and pop culture cannabis moments from 1967:

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Mainstream Coffee Brand Jolts Cannabis Marketing

Oakland edibles startup and San Francisco micro-roaster brew cannabis industry’s first Intel Inside moment.

BY ED MURRIETA

To aficionados who enjoy a caffeine buzz with their marijuana buzz, coffee and cannabis go together like cream and sugar and Cheech and Chong rolled into one energy-inducing, mind-altering jolt.

After decades of counterculture popularity, the classic java-and-a-joint combo, aka the Hippie Highball, has been re-booted in the modern age of legal weed.

Cannabis-infused single-brew coffee pods entered California’s medical cannabis edibles marketplace in 2015 but require K-Cup-style brewing machines and remain a novelty.

The more accessible 2017 pairing combines three red-hot trends — cold-brewed coffee, artisan cannabis concentrate and low-dose edibles — into a singularly robust concept that boasts the added kick of being the first example of a mainstream company lending its brand to a cannabis product.

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Pet Sounds Pot-Pairing Playlist

BY ED MURRIETA

A calliope of insecurity,  introspection, hope, despair and delusion — the best and worst of a pot trip in 12 symphonic pop songs — “Pet Sounds” is Brian Wilson’s marijuana masterpiece.

Recorded in 1965 at a cost of $70,000, the album was fueled by $2,000 worth of pot the Beach Boys’ bandleader purchased for production.

“Pet Sounds” was released in 1966 and inspired the Beach Boys’ leading pothead rivals, The Beatles, to record their trippiest disc, “Sgt. Pepper’s Lonely Hearts Club Band,” the following year.

For “Pet Sounds” 50th anniversary last year, Wilson toured and performed the original album live. The 2016 Pet Sounds shows were so popular that the 74-year-old Rock and Roll Hall of Famer announced a second round of 50th anniversary tour dates for 2017, starting March 27 in Orlando, Fla., continuing across North America and concluding June 15 in Honolulu.

Here’s a track-by-track pot-pairing playlist for enhanced enjoyment of pop music’s ultimate pot album.

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Send It Back: When — and How — to Return Pot to Cannabis Dispensaries

BY ED MURRIETA

The Bay Area’s sophisticated restaurant patrons have little compunction about sending meals back to kitchens for any reason — under-cooked, over-salted or simply unappealing upon arrival.

How about cannabis? What do consumers do when the flowers, oils or edibles purchased at dispensaries or from delivery services don’t meet their desires?

And how do they do it? What are the protocols for returns and refunds at Bay Area dispensaries?

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