Bay Area food marketer has touted cannabis edibles and cannabis cuisine since 2014. This year, the Specialty Food Association listened.
BY ED MURRIETA
Spoiler alert for those attending the Winter Fancy Food Show today through Tuesday in San Francisco:
There are no cannabis edibles on the trade-show floor.
Cannabis cuisine is not the subject of any plenary panel.
However, for the first time since legalization sprouted in Colorado in 2014, cannabis has buzzed Big Foodie, the specialty food makers and marketers convening to entice high-end retailers and well-heeled bellies across the Internet and America.
In November, the Fancy Food Show’s parent, the Specialty Food Association, ranked cannabis among the top-10 food trends to watch in 2018.
“As more states legalize recreational marijuana, the varieties of pot-enhanced food and beverage will increase,” the SPA’s Trendspotter Panel wrote. “Look out for continued interest and acceptance in a host of snacks, treats, and beverages with a little something extra.”
Shortly after, another pillar of America’s mainstream commercial food industry, Nation’s Restaurant News, predicted this will be the year CBD, the botanical herb’s non-psychoactive cannabinoid, spices up restaurant food in cannabis-legal states.
“We’re continuing to see the surge,” said Kara Nielsen, the Bay Area food-trends expert and Trendspotter panelist responsible for cannabis’ inclusion on SPA’s foodie forecast.